under armour

Under Armour was founded in 1996 by Kevin Plank on the premise of making a better T-Shirt for American Football Players. Since then the company has redefined the way athletes dress and is now one of the key sports apparel brands in the world.


Multiple – Coverage of Brand Activations & Events in the North West.

Benefits of using Pixel Assist


Pixel Assist has provided coverage of a number of ‘Above the Line’ promotional activities for Under Armour. These are often fast moving, multi-camera and multi-location shoots with only one chance to capture the required material.


As well as Brand Activations in Manchester & Leeds, we produced a video for one of the Under Armour ‘Armour Camp’ events held at the iconic Victoria Warehouse in Manchester. This required three camera units, a separate drone unit and photographer to obtain the coverage required.

The Armour Camp concept revolved around a team of highly experienced instructors leading a large group exercise session. In this case there were 300 attendees and activities spread over a large area. All elements of the video production were handled by Pixel Assist, and resulted in a dynamic and energetic video.

want to talk about a project?

This website uses cookies to ensure you get the best experience