Under Armour

Under Armour was founded in 1996 by Kevin Plank on the simple premise of making a better T-Shirt for American Football Players. Since then the company has redefined the way athletes dress and is now one of the key sports apparel brands in the world.

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Services // Video ProductionPhotography

Background // Pixel Assist has provided coverage of a number of ‘Above the Line’ promotional activities for Under Armour. These are often fast moving, multi-camera and multi-location shoots with only one chance to capture the required material.

Work // Most notably, we produced a video for one of Under Armours ‘Armour Camp’ events held at the iconic Victoria Warehouse in Manchester which required three camera units, a drone unit and photographer to obtain a suitable level of coverage.

The Armour Camp concept revolved around a team of highly experienced instructors leading a large group exercise session. In this case there were 300 attendees and activities spread over a large area. All elements of the video production were handled by Pixel Assist, and resulted in a dynamic and energetic video.

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