Under armour

This is a Case Study of our work with Under Armour UK.

Under Armour was founded in 1996 by Kevin Plank on the simple premise of making a better T-Shirt for American Football Players. Since then the company has redefined the way athletes dress and is now one of the key sports apparel brands in the world.

Benefits of using Pixel Assist

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Pixel Assist has provided coverage of a number of ‘Above the Line’ promotional activities for Under Armour. These are often fast moving, multi-camera and multi-location shoots with only one chance to capture the required material.


As well as Brand Activations in Manchester & Leeds, we produced a video for one of the Under Armour ‘Armour Camp’ events held at the iconic Victoria Warehouse in Manchester. This required three camera units, a drone unit and photographer to obtain the coverage required.

The Armour Camp concept revolved around a team of highly experienced instructors leading a large group exercise session. In this case there were 300 attendees and activities spread over a large area. All elements of the video production were handled by Pixel Assist, and resulted in a dynamic and energetic video.

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