Why video is the perfect tool for employee engagement

Why video is the perfect tool for employee engagement

Regardless of the size of company, a well produced set of videos is the perfect HR tool to communicate with and engage a workforce. 

To connect:

New starter orientation / on-boarding video

You know your company back to front – now share that knowledge. If you showcase, define and illustrate your brand values to your employees in a succinct & authentic manner it will help them understand the business as a whole. 

This is especially important for companies with a large, scaleable workforce, where effective communication is vital in helping integrate new starters into their job roles.  

To encourage contribution:

Company update videos

Video is a great way to communicate company goals & highlight the efforts of star performers in reaching said goals. People want to know that the work they do makes a difference and has an impact, be it on an individual level or as part of a team contribution. 

Compared to a run-of-the-mill newsletter, a video featuring a message from members of the management team can show employees that the bosses care about them and want them to succeed. This is especially pertinent in global companies wanting to communicate an idea across multiple geographical locations from a central HQ.

The most effective employees (at all levels) are aware of the correlation between what’s required of them and the overall objectives of the business.

To develop:

Product / Service explainer videos

Product videos can educate employees about what it is that the business supplies. The same videos (or similar versions) can also be used in a customer facing capacity, on a website landing page or as part of an e-commerce catalogue for instance.

Training videos

Video is an amazing tool when it comes to skills training – It is a human and relatable way to communicate a message. Video material can be referred to at an individuals own pace when required, and potentially saves them having to seek the help of another team member. 

People learn in a variety of different styles, be it visual, auditory or reading. A course of training videos can cover all three; great imagery for the visual learner, voiceover to reinforce the message for the auditory learner & subtitles for those who prefer reading.

Are you interested in video and how it could help you?

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