Regardless of the size of company, a well produced HR video is the perfect tool to communicate with and engage your workforce.
Using Video to connect:
‘New Starter’ orientation / on-boarding videos
You know your company back to front – now share that knowledge. If you showcase, define and illustrate your brand values to your new employees in a succinct & authentic manner it will help them understand the business as a whole.
This is especially important for companies with a large, scaleable workforce, where effective communication is vital in helping integrate new starters into their job roles.
Using Video to encourage contribution:
Company update videos
Video is a great way to communicate company goals & highlight the efforts of star performers in reaching said goals. People want to know that the work they do makes a difference and has an impact, be it on an individual level or as part of a team contribution.
Compared to a run-of-the-mill newsletter, an HR video featuring a message from members of the management team can show employees that the bosses care about them and want them to succeed. This is especially pertinent in global companies wanting to communicate an idea across multiple geographical locations from a central HQ.
The most effective employees (at all levels) are aware of the correlation between what’s required of them and the overall objectives of the business.
Using Video to develop:
Product / Service explainer videos
Product videos created by an HR department can educate employees (current and new) about what it is that the business supplies. The same videos can also be re-versioned and used in a customer facing capacity, on a website landing page or as part of an e-commerce catalogue (for example).
Video is an amazing tool for an HR department to use when it comes to skills training – It is a human and relatable way to communicate a message. Video material can be referred to at an individuals own pace when required, potentially saving them having to seek the help of another team member.
People learn in a variety of different styles, be it visual, auditory or reading. A course of training videos can cover all three; great imagery for the visual learner, voiceover to reinforce the message for the auditory learner & subtitles for those who prefer reading.