We get asked this a lot.
The key thing to take into account when it comes to video content is that each client, project and shoot day are different. The number of variables that need to be taken into account is massive – from job to job there is no set formula.
To start with there is a series of questions that need to be asked in order to properly understand the clients ‘pain points’, their service/product offering and what they want to achieve with the content we make for them.
We then need to spend time working out and honing the message before we even start to think about the imagery we need and how to go about organising the shoot days. The initial planning in pre-production can take days, sometimes weeks.
So when people ask “How much will it cost to make me a video”, our answer is “There is no set price”.
We can tell you how much a filming day with a 3 person crew will cost, and that as a rule of thumb you need to allow roughly 2 days post production per camera, per filming day.
However, your shoot might need a second camera unit, it might need a set building in a studio, specialist rigging or a makeup artist. There might be travel involved to get to the filming locations and the cost implications of moving a crew & equipment around to consider. Is there aerial filming involving a drone or helicopter to plan for? The list goes on and on and on…
And then you get to post production and the number of variables increases again!
A big part of our job is taking what is a complex and potentially confusing set of processes, breaking them down and managing them for our clients in a way that they can follow & understand.
Our goal is always to create the best quality content for our clients by maximising the reach of their budgets. The value you get from using an experienced production company is not only in the quality of the work delivered at the end of the project, but how the process itself is handled.